The creative kind — I find the use case a customer would pay for, craft the solution, and stand it up with them like a forward-deployed engineer. Bigger deals close and existing accounts grow as a result.
human-first ai-savvy marketer. solutions engineer. creator. builder.
.
I'm Joey — based in LA. I've spent the past five years hands-on with B2B marketing teams: solving their problems, teaching them what works, and helping them grow — including from the inside, leading growth marketing. The creative side is where I shine — seeing the solution nobody's spotted yet, building it, then turning it into content and community that drive more revenue.
what i do
hands-on — across three lanes.
Three years building with AI daily. 0+ hours, all pointed at marketing, revenue growth, community, and content.
ai skills
Custom agentsAgentic workflowsCustom tools & widgetsAI content engineering & repurposingPrompt engineering
fluent in
Claude CodeClaude CoworkClaude DesignLovableChatGPT
Marketers are understandably skeptical of AI. I've done the job and felt the pains. My approach — built on hands-on experimentation and learning — is simple: strategy and plain English first, AI to move faster, never to replace the thinking. People call me an "interpreter" because I take complicated concepts and break them down into something anyone can actually understand.
Where the two halves meet. I build tools, apps, widgets, agent workflows, and interactive content experiences with AI — the kind of thing a whole customer base can use, not just one team. If marketing needs it and it doesn't exist yet, I build it.
I turn customer relationships into communities where power users teach each other — not a small trick with marketers, who compete for a living. Webinars, newsletters, events: I run the whole thing.
videos
cook with me.
Short, tactical, three-to-five-minute videos — how I actually make things, start to finish.
coming soon.
first build video — how i made this page
how i built the page you're on
The full process — planning the copy with AI, designing it, and shipping it.